Why Quality matters
Before making a booking, increasingly holidaymakers check out review portals to find out how happy other travellers have been with the hotel they want to stay in. More and more holidaymakers leave ratings after their travels. This makes the satisfaction of your guests and the quality of your hotel immediately transparent and visible online.
Only satisfied guests will book their next holiday with you; only satisfied guests will give you good reviews - reviews that motivate others to book your hotel. And only with satisfied guests can you establish your hotel as a successful and stable brand in the long term.
How do reviews influence consumers?
Our analyses show that a high level of guest satisfaction drives growth in bookings, whereas a lower level leads to serious losses.
Hotel quality with a great impact on bookings
Our chart shows the impact of individual factors on overall satisfaction with the hotel: room condition, quality/taste of the food and service account 64 percent of overall satisfaction (source: TUI guest survey Summer 2020).