Everyone wants one, but only the best get one: The TUI Holly is the highest accolade that can be accorded a TUI Hotel. It stands for everything that makes a TUI holiday perfect: Great attention to detail, superb service and outstanding cuisine. The TUI Holly is our premium prize for the 100 most popular TUI hotels worldwide – and only those who make our customers perfectly happy can hope to join the winners.

Our guests are the jury. With their response to the question ”How do you rate your hotel/accommodation overall?“ in our TUI guest survey they have been deciding since 1994 which hotels can adorn themselves with the TUI Holly.


  • At least 30 assessments from the TUI guest survey within twelve months

  • Performing and passing the TUI Safety Check

  • Signing TUI Deutschland’s Pool Safety Declaration

The TUI Holly is the symbol for first-class management, entrepreneurial creativity, good leadership and high safety standards. The winners have every reason to celebrate and celebrate themselves: For example, at the winners’get-together, an event we regularly organise with great attention to detail. That is where the best hoteliers in their region or around the world meet to celebrate seeing good friends again or to establish new contacts, to share their experiences and to toast their success.


Do you want to be kept regularly updated on the current position of your hotel in TUI Holly and TUI Top Quality rankings? We are offering the tried-and-tested TUI Holly/TUI Top Quality Blitzanalysis Premium or Blitzanalysis Classic for checking your current ranking on a monthly or two-monthly basis.