TUI Benchmarking analysis

This individual evaluation shows you exactly where you stand compared with your local competitors and provides a concise and clear picture of the satisfaction of your guests. You can choose your benchmarking (target group and/or destination).

Content of the analysis

  • Quick overview of current position of your hotel in your region or with respect to target group

  • Comparison of your scores against low performers, the average and top performers in your category

  • Evaluation of your three main satisfaction drivers compared with your competitors

  • Valuable information on your improvement potential and on your competitors – local or target group


  • Visualisation: online at

  • Analysis every two months (6 analyses/year)

  • Precondition: at least 30 guest questionnaires from TUI survey