Guest Structure Analysis

You have to know your guests well to be able to fulfil their needs and wishes. When do your guests book? What do they expect? What are their requirements? How old are they? With our analyses and comparisons with the competition you are in a position to decide on the most suitable sales and marketing measures.

Content of the analysis

  • Detailed guest information

  • Socio-demographic characteristics

  • Expectations and holiday motives

  • Holiday and booking behaviour

  • Analysis of the competition

  • Recommendations for action tailored to your hotel


  • 5 x DIN A4 brochures and PDF file

  • Analysis either for a calendar year or for two seasons

  • Comparison with the competition

  • Precondition: at least 30 guest questionnaires from the TUI survey