NEW! E-Learning: Become an expert in Online Reputation Management!

Improve the online appearance of your hotel on Social Media, review sites and further online channels!

(Text available in English or German)

Target group: Hotel management and employees who are responsible for online appearance, Social Media and content

Before making a booking, holidaymakers increasingly do research on internet pages and review portals to find out how other travellers experienced a hotel. Also, more and more holidaymakers write reviews and add ratings after their travels. This makes the satisfaction of your guests and the reputation of your hotel visible online immediately. Examples of facts highlighting the importance of Online Reputation Management:

  • 87% of travellers use the internet to plan a trip (Google, 2016).

  • 88% of travellers reject hotels with a TrustScore under three stars (out of five)

  • 32% dismiss those with a TrustScore under four stars (TrustYou 2017).

Our TUI E-Learning is specifically targeted at hotels serving the German-speaking source markets (Germany, Austria, Switzerland) to get the most out of using Online Reputation Management.


  • 3 modules (Basic Package) or 6 modules (Professional Package) of each 60 to 90 minutes, every module contains 5 chapters 

  • Focus on topics of Social Content, Hotel Reviews, own webpage,, DESTIMO, professional pictures, etc.

  • Content in English language

  • The E-Learning material is accessible 24/7, validity: 12 months

  • Certificate after successful completion

  • Use of varied media such as videos, audios, quizzes, checklists and others

Basic Package

  • Knowledge of the relevant social media platforms for the German-speaking markets

  • Basics of Facebook / Instagram / Pinterest

  • How to create your own page

  • The perfect post and how to plan it

  • Insider hints on how to get more likes

  • The most relevant review pages

  • How to reply to positive and negative feedback

  • Presentation of professional pictures

Professional package

In addition to the Basic Package:

  • Posting specific offers on social media platforms

  • Customer acquisition via social media

  • Legal basis for hotel reviews

  • Professional customer targeting

  • Storytelling

  • Advanced social media skills


Basic Package: 3 modules, price: € 449
Professional Package: 3 modules in addition to Basic Package, price: € 449
Together: € 898, Special: € 799

For further questions, please contact us at

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Example of content





"Especially the content of the Professional Module has been interesting for me: What does the user perceive, which topics are relevant and how can I present them even more targeted to a specific audience? Even the basic modules helped reviewing the daily work process with Facebook and Co. and to ask yourself, if we already use all the tips and tricks. My conclusion: The online training is not only something for social newbies, even experienced online experts will have a lot of aha moments." Nina Göhlert, Robinson Club GmbH